Love Your Heart 2014: Valentine's Day Twitter Campaign for the Promotion of Heart Health

For the third year in a row, the MEP Heart Group invited Members of the European Parliament (MEPs) to join the 2014 MEP Heart Group Valentine’s Day Twitter Campaign on 13 and 14 February.

The initiative aimed at spreading awareness on the reach of cardiovascular diseases (CVD), the n°1 killer in Europe causing 1.9 million deaths in the EU yearly.

                                                                                   

 

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#loveyourheart

2014 Valentine’s Day Twitter Campaign

for the Promotion of Heart Health

13 and 14 February 2014

 

 

The raising-awareness initiative was successfully far-reaching: all in all, it is estimated that over 420 000 people were reached by heart health promotion messages on Valentine's Day. This result marks a clear advancement compared to the 2012 and 2013 Campaigns, which reached ~125 000 people.

Notable supporters of the Campaign include:

32 MEPs | 32 MEPs from 15 EU Member States and all major European Political Groups supported the initiative. Mr Martin Schulz MEP, current President of the European Parliament (EP) and runner-up for the Presidency of the European Commission, and the former EP President, Mr Jerzy Buzek MEP tweeted too!

European Commission | The Campaign was supported by Mr Tonio Borg, EU Commissioner for Health. Tweets were also published by the European Commission, Directorate General for Health and Consumers (DG SANCO).

 

The full report of the campaign may be downloaded here:  Part 1 - Part 2